Check out a few examples of website copy that I've done for other clients, and see how their respective brands shine through each.
Copy is industry jargon for most any kind of writing, except what you'd find in books or blogs. In an increasingly digital world, copy is our advertisements, our sales pitches, our email campaigns, and the clothes which we put on our brands. Good copy is going to embody your brand, your vision, your dream. Copy is an extension of all the hard decisions you've made along the way, and becomes the outlet for your message, your story, and your mission. Good copy will captivate your target audience, resonate with your clients, attract opportunities, and create magnetic pull for your brand or business.
Unique, custom, professional copy is vital to your brand and business for the same reasons that having the right clothes are. You wouldn't show up to perform a construction job in a $2,000 suit, and likewise you wouldn't sit down to meet with investors, and CEO's wearing a ripped up band t-shirt and jeans with paint all over them, good copy allows you to put the right clothing on your brand. Good copy allows you to create the best first impression. Your website may be incredible and aesthetically pleasing, but if the content doesn't match that level of professionalism and creativity, your clients will be left wondering what other corners you may be willing to cut. Great copy allows you to create a cohesive, unified image, which attracts your clients, builds confidence in you and your brand, and ultimately leads to more sales, more clients, more ability to do whatever it is that you do.
The good news, you've already got most of what you need for that. You have your brand, your vision, your dream, and your story. All you're really needing now, is someone to help you take all of this and coax it into a single unified thing. That's why before I write a single word, we make sure that we come together and understand what is your brand, what are your goals, what is your strategy, and what are your needs? Once we establish these basic items, then we can craft unique copy that will look like you, sound like you, and maybe even smell like you.
What are you waiting for? Let's begin the conversation so that your brand conveys the exact message you would like it to.
