What are you waiting for? Do you want people to know who you and your brand are? Well then let's start discussing what a regular, recurring blog or email campaign would look like for you and your business!
Blogs & Email or Social Campaigns are a phenomenal way to get your message, your story, and your brand out into the marketplace. These regularly published pieces allow you to build credibility, familiarity, and loyalty. A well written blog or campaign is a "free" service which you can provide in order to position yourself, and your brand as a relevant, trendy, expert in your certain market. Blogs and Campaigns allow people to come to know you and your brand in a way that allows them to build trust, familiarity,and relevancy to their lives. These allow you to put your consumers in position to relate their lives to your brand, and in turn become significantly more likely to purchase. Not only does a well written blog or campaign give you a great outreach for new clients, these are some of the most effective ways (outside of good customer service and excellence in what you do) to develop repeat, on-going, lifelong loyal customer interactions.
A well written, regularly recurring blog or campaign allows you to become a regular, dependable part of someone's routine, while offering them value, and revealing areas where you can fill their needs, whether they were aware of those needs before or not. Think of all the brands you interact with on a weekly, or monthly basis as they send out updated regarding development, or maybe just tips and tricks from their experience. Are you more likely to buy these sorts of products/services from one of these companies you see in your inbox on a regular basis, or from some random website/brand that you've never seen or heard of before?
In addition to the ability to create and retain clientele, these services allow you to also gather great lead information for future goals and drives you may have. There is literal money waiting for you to begin collecting it just by gathering some basic information to put someone on a regular email list. In addition to this, blogs open up the possibility of creating and maintaining ad revenue.
